Free download · 20 pages · PDF
Serum Violet Colour Book & Lookbook 2027
Style Serum's free guide to its Colour of 2027: colour codes, the full palette, materials, seven looks across fashion, beauty and product, pairing formulas and practical production notes.
What's inside
- 01Cover
- 02Foreword: from Perkin's 1856 mauveine to Serum Violet
- 03Colour anatomy: HEX, RGB, CMYK and HSL for Serum Violet and Lilac Glow
- 04The six-shade palette
- 05Materials: silk, mohair, velvet, wool crepe, organza and technical nylon
- 06Look 01: power tailoring
- 07Look 02: evening gown
- 08Look 03: festive and bridal saree
- 09Look 04: menswear
- 10Look 05: technical outerwear
- 11Look 06: beauty, lip and nails
- 12Look 07: accessories, fragrance and jewellery
- 13–16Four pairing formulas: Tonal violet, Marigold festival, Gallery clean, Night shift
- 17Through the year: using the colour season by season
- 18Production notes for mills, printers and designers
- 19Credits and free-use terms
- 20Back cover
The palette
Serum Violet
#6B3FA0
Colour of 2027
Lilac Glow
#C3A6F0
Companion
Aubergine
#2E1A3D
Deep base — the near-black end of violet
Marigold
#F2B13A
Warm contrast — violet's opposite on the colour wheel
Chalk
#F4F1EA
Quiet neutral
Lime Spark
#D4F23A
High-energy accent
Pairing formulas
Tonal violet: Aubergine + Serum Violet + Lilac Glow
Head-to-toe dressing, ombré knitwear and layered tailoring — from near-black aubergine to soft lilac.
Marigold festival: Serum Violet + Marigold
Complementary contrast for occasionwear, festive and bridal capsules, block prints and packaging.
Gallery clean: Serum Violet + Chalk
Minimal tailoring, shirting, homeware and retail displays where the violet does the talking.
Night shift: Serum Violet + Lime Spark
Activewear, sneakers, beauty launches and digital campaigns that need to stop the scroll.
Looks from the book
AI-generated illustrations made to show the colour in use; not real collections or products.
Power tailoring
An oversized double-breasted violet wool suit worn tone on tone against Lilac Glow.
Evening
A one-shoulder draped satin gown that moves from deep violet in the folds to blue-violet on the highlights.
Festive and bridal
A violet saree with gold zardozi borders and a marigold silk blouse.
Menswear
A soft violet blazer over a chalk mock-neck and chalk trousers, replacing navy as the one colour.
Outerwear
A glossy violet technical trench with lime seam tape over a lilac mohair knit.
Beauty
A satin-matte violet lip, diffused lilac lid and chrome violet nails.
Questions
- Is the colour book free?
- Yes. It is free to download, print and share for editorial, educational, retail and design use. Please credit Style Serum and link to the Colour of the Year page. You may not sell it.
- What are the colour codes for Serum Violet?
- Serum Violet is HEX #6B3FA0, RGB 107 63 160, with a CMYK starting point of 33 61 0 37. Its companion Lilac Glow is HEX #C3A6F0, RGB 195 166 240. Always proof CMYK with your printer and request lab dips before production.
- Which colours go with Serum Violet?
- The book's palette pairs it with Lilac Glow, Aubergine (#2E1A3D), Marigold (#F2B13A), Chalk (#F4F1EA) and Lime Spark (#D4F23A), in four formulas: Tonal violet, Marigold festival, Gallery clean and Night shift.
- Is Serum Violet a Pantone colour?
- No. Serum Violet is Style Serum's own, independent Colour of the Year 2027. It is not connected to Pantone or any other colour authority.
- Are the photographs real collections?
- No. The fashion and product photographs are AI-generated illustrations made to show the colour in use. They are not real collections or products.