Style Serum

Fashion news · Fashion jobs · Sourcing directory

Serum Violet, month by month

Twelve seasonal palettes, two looks and practical styling tips for every month of 2027 — built around our Colour of the Year and its companion, Lilac Glow.

Pantone 2027 · not yet revealed

Pantone usually names its Color of the Year in the first week of December. We check Pantone's official page every hour, and the moment it's announced, it's added to every month below with a tip for wearing it with Serum Violet.

A woman at an evening wedding in a deep violet velvet lehenga with gold zari borders and an ivory silk dupatta, fairy lights behind her.
AI-generated illustration of the look, not a real collection.

01 / 12

January 2027

Winter wedding violet

Peak wedding season in much of India and deep winter in the north: velvet, zari and candlelight.

January palette

  • Serum Violet

    #6B3FA0

  • Aubergine

    #2E1A3D

  • Antique Gold

    #B8913A

  • Ivory Silk

    #F3ECDD

  • Rosewood

    #8C3B4A

Sangeet in velvet

Evening wedding functions

  • Serum Violet velvet lehenga or kurta set
  • Antique Gold zari border
  • Ivory Silk dupatta
  • Polki or gold-tone jhumkas

Cold-morning office

Work, winter commute

  • Serum Violet merino rollneck
  • Aubergine wool trousers
  • Ivory Silk long coat
  • Rosewood leather loafers

Styling tips

  1. Velvet makes violet look deeper under evening light; check the fabric outdoors and under warm bulbs before you buy.
  2. Let gold do the shine and keep violet matte, or the look starts to compete with itself.
  3. An ivory dupatta or coat stops a full violet look feeling heavy in photographs.

Beauty

A plum-brown lip and gold inner-corner highlight sit with violet without matching it exactly.

With Pantone's 2027 colour

Added after Pantone's December reveal.

A woman in a lilac chunky knit and deep violet satin midi skirt with a pale grey coat over her shoulders in a grey studio.
AI-generated illustration of the look, not a real collection.

02 / 12

February 2027

Soft focus

Late winter turning: quieter textures, softer lilac and cool greys before spring colour arrives.

February palette

  • Serum Violet

    #6B3FA0

  • Lilac Glow

    #C3A6F0

  • Pearl Grey

    #C9C7CC

  • Blush Clay

    #D9A79A

  • Charcoal

    #3A3A40

Lilac knit, violet satin

Weekend, dinner

  • Lilac Glow chunky knit
  • Serum Violet satin slip skirt
  • Pearl Grey wool coat
  • Charcoal suede ankle boots

Grey suit, violet shirt

Meetings

  • Charcoal suit
  • Serum Violet poplin shirt
  • Blush Clay knit tie or scarf
  • Grey suede shoes

Styling tips

  1. Pair a soft texture (mohair, brushed wool) with a shiny one (satin) so a two-violet look has depth.
  2. Grey cools violet down; Blush Clay warms it up. Pick one, not both, close to the face.
  3. Try violet first in a shirt or knit if you're new to the colour.

Beauty

Lilac-tinted highlighter on the cheekbones and a sheer berry balm.

With Pantone's 2027 colour

Added after Pantone's December reveal.

A man in a white cotton kurta with a violet and marigold printed dupatta, walking along a sunny street with clouds of pink and green colour behind him.
AI-generated illustration of the look, not a real collection.

03 / 12

March 2027

Colour riot

Holi and the first warm days: whites that can take colour, and violet against bright marigold, pink and green.

March palette

  • Serum Violet

    #6B3FA0

  • Marigold

    #F2B13A

  • Rani Pink

    #E0218A

  • Parrot Green

    #3DAE5B

  • Chalk

    #F4F1EA

White kurta, printed dupatta

Festival day

  • Chalk cotton kurta and pyjama
  • Serum Violet and Marigold block-print dupatta
  • Tan kolhapuri chappals

Spring trench

City, weekend

  • Serum Violet cotton trench
  • Chalk tee and jeans
  • Marigold leather tote
  • White trainers

Styling tips

  1. Violet and marigold sit opposite each other on the painter's colour wheel, so a little of each goes a long way.
  2. For festival days, choose cotton and washable prints; strong dyes can bleed, so wash violet pieces separately first.
  3. Keep one big area of Chalk in the look to give the brights room.

Beauty

A marigold or saffron graphic liner, with the rest of the face kept bare.

With Pantone's 2027 colour

Added after Pantone's December reveal.

A woman in a deep violet trouser suit, beige knit top and pistachio loafers, walking under blossom trees on a city street.
AI-generated illustration of the look, not a real collection.

04 / 12

April 2027

Spring tailoring

Fresh suiting and lighter layers, with pale greens and stone neutrals beside the violet.

April palette

  • Serum Violet

    #6B3FA0

  • Pistachio

    #BFD8A5

  • Stone

    #CFC6B8

  • Lilac Glow

    #C3A6F0

  • Navy Ink

    #1E2440

The violet suit

Work, events

  • Serum Violet single-breasted suit
  • Stone fine-knit tee
  • Pistachio loafers
  • Navy Ink top-handle bag

Soft co-ord

Brunch, travel

  • Lilac Glow linen-blend shirt and trousers
  • Serum Violet cardigan
  • Stone sneakers

Styling tips

  1. A violet suit reads as a neutral when everything around it is quiet. Let one accessory carry the second colour.
  2. Pale green and violet are a spring pairing that already appears in flowers. Keep the green soft, not neon.
  3. Navy and violet sit close together; separate them with a stone or white layer.

Beauty

Sheer lilac nails and brushed-up brows.

With Pantone's 2027 colour

Added after Pantone's December reveal.

A woman in a loose deep violet linen shirt dress with a terracotta woven bag, leaning on a sunlit terracotta wall.
AI-generated illustration of the look, not a real collection.

05 / 12

May 2027

Heatwave linen

Pre-monsoon heat in India and early summer elsewhere: breathable linen, sun-baked earth tones.

May palette

  • Serum Violet

    #6B3FA0

  • Chalk

    #F4F1EA

  • Sandstone

    #D8B98A

  • Terracotta

    #C0643C

  • Lilac Glow

    #C3A6F0

Linen shirt dress

Daytime, holidays

  • Serum Violet linen shirt dress
  • Sandstone woven sandals
  • Terracotta straw tote

Chalk and violet

Office in the heat

  • Chalk linen wide trousers
  • Serum Violet camp-collar shirt
  • Tan leather slides

Styling tips

  1. Dark colours absorb more sun; pick violet in loose, breathable linen or cotton for hot days.
  2. Earth tones (sand, terracotta) make violet feel relaxed rather than formal.
  3. Strong sun can fade dyed linen. Dry violet pieces inside out in the shade.

Beauty

Terracotta bronzer and a violet mascara for a hint of colour.

With Pantone's 2027 colour

Added after Pantone's December reveal.

A man running on a track in a deep violet zip jacket, white shorts and lime-green trainers, holding a coral water bottle.
AI-generated illustration of the look, not a real collection.

06 / 12

June 2027

Sun and sport

Long days and outdoor sport: technical fabrics, bright lime and coral beside the violet.

June palette

  • Serum Violet

    #6B3FA0

  • Lime Spark

    #D4F23A

  • Coral Pop

    #FF6F59

  • Chalk

    #F4F1EA

  • Track Grey

    #8A8D93

Track ready

Running, gym

  • Serum Violet zip track jacket
  • Chalk running shorts
  • Lime Spark trainers
  • Coral Pop water bottle

Swim and cover

Pool, beach

  • Serum Violet swimsuit
  • Chalk cotton shirt as a cover-up
  • Coral Pop slides

Styling tips

  1. Lime against violet is the loudest pairing in the palette. Use it on shoes or trims, not head to toe.
  2. In sportswear, a violet top with white or grey bottoms is the easiest way in.
  3. Look for colourfast dyes in swimwear; chlorine and salt water can dull deep shades.

Beauty

Waterproof violet eyeliner and a lime-green nail accent.

With Pantone's 2027 colour

Added after Pantone's December reveal.

A woman in a glossy deep violet hooded rain trench, grey trousers and green boots, holding a clear umbrella on a wet city street.
AI-generated illustration of the look, not a real collection.

07 / 12

July 2027

Monsoon moody

Rain in much of India: practical outerwear, quick-dry fabrics and soft, storm-sky colours.

July palette

  • Serum Violet

    #6B3FA0

  • Slate

    #5B6470

  • Moss

    #5E6B3A

  • Rain Grey

    #A7AFB7

  • Lilac Glow

    #C3A6F0

Rain trench

Commute

  • Serum Violet water-resistant trench
  • Slate quick-dry trousers
  • Moss rubber boots
  • Clear umbrella

Indoor layers

Office, cafés

  • Lilac Glow cotton kurta
  • Rain Grey straight pants
  • Serum Violet waterproof crossbody bag

Styling tips

  1. On grey days, violet outerwear is a mood lift that still looks practical.
  2. Choose quick-dry synthetics or treated cotton; wet linen and silk crease and stain easily.
  3. Moss green with violet feels earthy and works with muddy shoes.

Beauty

Smudge-proof plum kohl and a tinted moisturiser instead of foundation.

With Pantone's 2027 colour

Added after Pantone's December reveal.

A woman on a rooftop at sunset in a violet satin shirt and champagne satin wide-leg trousers, holding a plum clutch.
AI-generated illustration of the look, not a real collection.

08 / 12

August 2027

Late-summer sheen

Golden-hour evenings and late-summer parties: satin, champagne and warm metals.

August palette

  • Serum Violet

    #6B3FA0

  • Champagne

    #E8D3B0

  • Copper

    #B5652E

  • Plum Wine

    #5A2142

  • Chalk

    #F4F1EA

Satin and champagne

Evening drinks

  • Serum Violet satin shirt
  • Champagne wide-leg trousers
  • Copper metallic sandals
  • Plum Wine clutch

Violet slip

Summer party

  • Serum Violet bias-cut slip dress
  • Chalk oversized shirt
  • Copper hoop earrings

Styling tips

  1. Satin catches light and makes violet look brighter; a matte cotton version looks darker.
  2. Copper and champagne warm violet up for golden-hour photos.
  3. Plum and violet together read as rich, not matching, if one is clearly darker.

Beauty

A champagne shimmer on the lids with a sheer plum lip.

With Pantone's 2027 colour

Added after Pantone's December reveal.

A man in a deep violet wool blazer, oat knit polo and grey trousers, carrying a yellow folder outside a glass office building.
AI-generated illustration of the look, not a real collection.

09 / 12

September 2027

Back to business

Fashion month and the return to work: sharp tailoring, oat knits and a single bright accent.

September palette

  • Serum Violet

    #6B3FA0

  • Graphite

    #4A4A52

  • Oat

    #DCCFB8

  • Aubergine

    #2E1A3D

  • Marigold

    #F2B13A

Violet blazer

Office, pitches

  • Serum Violet wool blazer
  • Oat knit polo
  • Graphite trousers
  • Dark brown suede loafers

Tonal dark

Shows, evening events

  • Aubergine knit dress
  • Serum Violet long coat
  • Marigold earrings or bag

Styling tips

  1. A violet blazer replaces navy for the season. Wear it with the trousers you already own.
  2. Keep accessories brown or grey so the jacket stays the statement.
  3. One flash of Marigold (a folder, a bag, earrings) makes a dark look photograph well.

Beauty

A soft brown smoky eye with a violet lower lash line.

With Pantone's 2027 colour

Added after Pantone's December reveal.

A woman in a deep violet silk saree with a gold border and a marigold blouse, standing in a courtyard lit with oil lamps at dusk.
AI-generated illustration of the look, not a real collection.

10 / 12

October 2027

Festive jewel

Navratri, Durga Puja and the run-up to Diwali: handloom silks, gold borders and jewel-tone contrast.

October palette

  • Serum Violet

    #6B3FA0

  • Marigold

    #F2B13A

  • Emerald

    #1F7A5A

  • Antique Gold

    #B8913A

  • Rani Pink

    #E0218A

Violet silk saree

Puja, family gatherings

  • Serum Violet silk saree with Antique Gold border
  • Marigold blouse
  • Emerald drop earrings

Festive menswear

Diwali parties

  • Serum Violet Nehru jacket
  • Ivory kurta
  • Antique Gold mojaris

Styling tips

  1. Ask for handloom silks woven in violet; weavers can tell you whether the colour came from natural or synthetic dyes.
  2. A contrast blouse (marigold, emerald or pink) is the classic way to make a single-colour saree feel new.
  3. Wear gold jewellery with violet; silver can look cold against it in lamplight.

Beauty

A violet-and-gold cut-crease or simply a Rani Pink lip.

With Pantone's 2027 colour

Added after Pantone's December reveal.

A woman walking through a park with autumn leaves in an aubergine cardigan coat, violet turtleneck, lilac knit trousers and rust suede boots.
AI-generated illustration of the look, not a real collection.

11 / 12

November 2027

Layered dusk

Shorter days and the first cold: tonal knit layers from aubergine to lilac, with burnt orange warmth.

November palette

  • Serum Violet

    #6B3FA0

  • Aubergine

    #2E1A3D

  • Lilac Glow

    #C3A6F0

  • Burnt Sienna

    #A0522D

  • Oat

    #DCCFB8

Tonal knits

Weekend walks

  • Aubergine long cardigan coat
  • Serum Violet ribbed turtleneck
  • Lilac Glow knit trousers
  • Burnt Sienna suede boots
  • Oat scarf

Violet and rust

Work

  • Serum Violet midi skirt
  • Burnt Sienna knit
  • Oat trench

Styling tips

  1. Going from dark (aubergine) to light (lilac) from head to toe, or the reverse, makes a tonal look feel planned.
  2. Burnt orange is autumn's version of marigold; it warms violet without the festive shine.
  3. Mix knit weights — a fine rib with a chunky cardigan — so tonal layers don't blur together.

Beauty

A berry stain on lips and cheeks, and a nourishing balm for the cold.

With Pantone's 2027 colour

Added after Pantone's December reveal.

A woman at a winter party in a deep violet sequinned column dress with a silver clutch and lime-green heels, silver lights behind her.
AI-generated illustration of the look, not a real collection.

12 / 12

December 2027

Party lights

Party season and the year's end: sequins, velvet, silver and a jolt of lime.

December palette

  • Serum Violet

    #6B3FA0

  • Midnight

    #14122B

  • Silver Foil

    #C9CCD3

  • Lime Spark

    #D4F23A

  • Lilac Glow

    #C3A6F0

Sequin column

Year-end parties

  • Serum Violet sequinned column dress
  • Silver Foil clutch
  • Lime Spark satin heels

Velvet tux

Black tie, weddings

  • Serum Violet velvet dinner jacket
  • Midnight trousers
  • Silver cufflinks
  • Black patent shoes

Styling tips

  1. Sequins and velvet both make violet look darker indoors; flash photography brings the colour back.
  2. Silver suits violet at night better than gold, which suited it in lamplight in October.
  3. One unexpected accent — lime shoes — makes a classic party look memorable.

Beauty

Violet glitter on the lids and a clean, glossy lip.

With Pantone's 2027 colour

Added after Pantone's December reveal.

More on Serum Violet

Colour codes, the full palette, the press kit and why we chose it. Seasons follow the northern hemisphere and India's festive and monsoon calendar. Style Serum's Colour of the Year is an independent editorial pick and is not affiliated with Pantone.