Section
Trends
Runway, colour, beauty, retail and materials trends, and what they mean for the business.
Serum Violet Is Style Serum's Colour of 2027
We've named a deep, blue-leaning violet our Colour of the Year, with Lilac Glow as its companion. Here's why we chose it, and how brands can use it.
Sukhvinder Jabbal ·
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SS27 Runway Trends: Statement Skirts, Sheer Layers and Deliberate Imperfection
The Spring/Summer 2027 shows in New York, London, Milan and Paris put lightness, transparency and the skirt at the centre. Here is what was reported from the runways, and how buyers can translate it.
Sukhvinder Jabbal ·
Luminous Blue: What 2027's Colour Forecast Means for Fashion and Beauty
WGSN and Coloro named Luminous Blue their Colour of the Year 2027, alongside a five-shade palette for Spring/Summer 2027. Here is what the forecast says, what it doesn't, and how to use it.
Sukhvinder Jabbal ·
Fragrance Wardrobes: Why Scent Layering Is Becoming a Retail Strategy
Shoppers are mixing scents and changing them through the day. With fragrance now beauty's third-largest category, brands are building pairing tools and products around the habit.
Vasundhara Chopra ·
Resale's Next Phase: Discovery, New Shoppers and Brand-Run Trade-Ins
ThredUp's 2026 report projects a $393 billion global secondhand apparel market by 2030. The bigger story is who will drive that growth and how they will find what they buy.
Vasundhara Chopra ·
EU Product Passports and Textile EPR: What Fashion Brands Need to Know
In Europe, circularity is turning into a product-data and waste-financing question. Textile EPR is already law; the passport rules for clothing are still being written.
Style Serum Editorial Desk ·