Editorial Standards

Independence

Editors decide what we cover and how. Advertisers, sponsors, directory members and employers who post jobs cannot review, approve or change our journalism before it is published.

Sponsored content is always labelled

Paid content appears in three formats, each with a visible label and the sponsor's name:

• Partner Voices: thought-leadership written by or for a paying partner.
• In Partnership With: content produced with a sponsor's support.
• Brand Spotlight: a paid feature about one brand.

Sponsored submissions go through editorial review before publication, and we decline pieces that are misleading or do not meet these standards. Display adverts are marked "Advertisement". See Partner Voices and our advertising options.

Accuracy and sourcing

We name our sources wherever possible and link to original documents, company statements and data. Figures such as market sizes, pay and company results are attributed to the organisation that published them. We separate reporting from opinion and label opinion clearly.

Corrections

If we get something wrong, we correct it promptly. Send corrections to support@stylebuddy.fashion with the story link and what needs fixing.

Who writes and reviews our stories

Every story names who is responsible for it. Stories written by our editors carry their byline. Technical explainers on textiles, certification, trade rules and careers carry the Style Serum Editorial Desk byline and name the editor who reviewed them. Meet our editors: Vasundhara Chopra and Sukhvinder Jabbal.

Contributors

Freelance journalists are accredited before we commission them: editors check their credentials, portfolio and published work. Contributors must disclose any commercial relationship with the brands they write about. Reader submissions through Write for us are edited and approved by our editors before publication.

Use of AI

We use AI tools to help with research, drafting, image descriptions for screen-reader users and job-advert summaries. Some cover illustrations are made with AI image tools. An editor reviews AI-assisted features, guides and analysis before they are published, and Style Serum is responsible for everything we publish.

Daily news briefs

Our News Desk publishes short briefs on fashion, beauty, retail and sourcing news through the day. Each brief is written with AI assistance from one named report by an established publication, links to that report, and is labelled as a news brief. Before a brief goes live without an editor, automatic checks confirm that every quotation and figure appears in the source; anything that fails waits for an editor. Editors can correct or take down any brief at any time. Briefs never carry interviews, exclusives or our own reporting; those come from our editors and contributors.

Jobs

Every job on our job board is reviewed before it goes live and must show a pay range. Jobs we gather from employers' own careers pages link back to the original advert and show the date we last checked them.

Business Directory

A "verified" status in our Business Directory means our editors checked the company's details against official sources on the date shown. It is not an endorsement of the company's products or practices. Featured listings are marked as paid.