
Photo: StyleBuddy
Contributing Editor, Fashion Business & India
Vasundhara Chopra
Mumbai, India · Head of Fashion Brand Partnerships and Lead Stylist (West region), StyleBuddy
Vasundhara Chopra is a Mumbai-based stylist and luxury brand specialist. At StyleBuddy she leads fashion brand partnerships and growth, and has been the lead stylist for the West region since May 2023, working on occasion styling, personal shopping and wardrobe curation.
Before StyleBuddy she worked as an assistant costume stylist on the Hindi films Patna Shukla (Arbaaz Khan Productions) and Open and Shut (Reel Life Productions), as a consultant with Ted Baker in London, as a bridal consultant for Kresha Bajaj, as a junior designer with Masaba Gupta and as in-house stylist at the multi-designer boutique Creo Lifestyle.
For Style Serum she writes about fashion retail, resale, beauty retail and Indian craft, and reviews our K-Fashion, sustainable fashion and India fashion explainers before publication.
Experience
- StyleBuddy — Head of Fashion Brand Partnerships and Growth Lead (2026–present); Lead Stylist, West region (2023–present)
- Assistant costume stylist — Patna Shukla and Open and Shut (Hindi films)
- Consultant — Ted Baker, London
- Bridal consultant — Kresha Bajaj
- Junior designer — Masaba Gupta
- In-house stylist — Creo Lifestyle
Education
- MA, Luxury Brand Management — Regent's University London
- Undergraduate degree in Fashion Design
- NIFT-certified personal stylist
Expertise
Luxury brand management · Fashion retail · Occasion and wedding styling · Personal shopping · Wardrobe curation · Indian fashion brands · Indian craft and handloom · Virtual try-on and AI styling
Elsewhere
Stories by Vasundhara Chopra
Trends ·
Fragrance Wardrobes: Why Scent Layering Is Becoming a Retail StrategyTrends ·
Resale's Next Phase: Discovery, New Shoppers and Brand-Run Trade-InsCareer Guides ·
Buyer, Merchandiser or Planner? How Fashion's Commercial Roles DifferIndia Fashion ·
Khadi vs Handloom: What Changes Between Yarn and ClothIndia Fashion ·
Scaling Indian Craft Without Erasing Its Makers
Stories reviewed by Vasundhara Chopra
India Fashion ·
India Fashion Trade Shows 2027: Textile and Sourcing Fair DatesTrends ·
EU Product Passports and Textile EPR: What Fashion Brands Need to KnowK-Fashion ·
Seoul Fashion Week Is a Trade Platform, Not Just a RunwayK-Fashion ·
Andersson Bell and Wooyoungmi: Two Ways to Make a Korean Designer Brand LegibleK-Fashion ·
How to Read Modern Hanbok: A Museum-Led GuideK-Fashion ·
Behind K-Fashion: KOFOTI and Korea’s Textile Sourcing EcosystemK-Fashion ·
Exporting K-Fashion: Localize the Product Information, Not Just the CampaignSustainable Fashion ·
EU fashion rules: what textile EPR and ESPR actually requireSustainable Fashion ·
Making fashion repair work as a businessSustainable Fashion ·
Recycled fibres: useful tools with real limitsSustainable Fashion ·
GOTS and GRS explained: read the standard, version and claimSustainable Fashion ·
Circular textile procurement starts with the contractIndia Fashion ·
Handloom Mark, India Handloom Brand and GI: Three Different Authenticity QuestionsIndia Fashion ·
India Apparel Export Compliance: From IEC to Shipment FilesIndia Fashion ·
Understanding India’s Silk Supply Chain Beyond the Sari Label
