Style Serum

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Free event listing

Submit your fashion event

List a fashion week, textile trade show, apparel sourcing fair, beauty show or industry conference in the Style Serum fashion events calendar, free of charge. Editors check every date against your official website before the event goes live, so designers, buyers, sourcing teams and press can plan around it.

What we list and how review works

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How to submit your event

  1. Sign in or create a free account.
  2. Fill in the form: the event name and edition, first and last day, city, venue, who can attend, sectors and your official website.
  3. Write a short description of what the event is, who exhibits and who should attend.
  4. Submit for review. Editors check the dates on your official website and publish the event in the calendar, free of charge.

Which events we list

The Style Serum events calendar is a calendar of fashion events for the industry: designers, buyers, sourcing teams, manufacturers, students and press. We list:

Events already in the calendar include:

What gets an event approved quickly

Most delays come from details we cannot confirm. Before you submit, check that:

  • Your official website has a page showing this edition's exact dates and venue. We cannot list dates that only appear on social media or ticket resellers.
  • The event name includes the edition or year, for example “Spring 2027” or “28th edition”.
  • The organiser is the company or association that actually runs the event.
  • You have said who can attend: trade only, trade and public, open to the public, or invitation only.
  • You have chosen the sectors that apply, so visitors filtering for textiles, beauty or footwear find you.

Write a description people will find

Your short description appears in the calendar and on your event page. It is often the first thing a buyer or journalist reads, and the text that search engines and AI assistants quote. Make the first sentence a complete answer:

  • Say what the event is, where and when, with the year: “Bharat Tex 2027 is a textile trade fair in New Delhi covering the value chain from fibre to finished fashion.”
  • Say who exhibits: mills, garment exporters, machinery makers, designers, beauty brands.
  • Say who should attend and whether trade registration is needed.
  • Avoid claims you cannot support. “Largest” or “leading” should only appear if your official figures show it.

What happens after your event is live

  • Your event gets its own page with dates, city, venue, organiser and a link to your official website.
  • The page carries structured event data, so search engines can understand its dates and location.
  • It appears in the calendar and can be filtered by type, sector, country and date.
  • It is included in the sitemap we give to search engines.

More ways to promote a fashion event

  • Publish dates early. Sourcing teams plan trips months ahead, often around the January to March fair season in India.
  • Keep one official page per edition with the dates, venue, registration link and exhibitor list, and add structured event data to it.
  • Work with industry bodies. Export promotion councils and trade associations often share member events.
  • Offer press accreditation and publish a press contact.
  • Hiring event staff? Post the roles for free on our fashion job board.
  • Want more reach? Ask about clearly labelled brand spotlights and display advertising.

Frequently asked questions

Is it free to list an event?

Yes. There is no charge to submit an event or to appear in the Style Serum events calendar. You only need a free account so our editors can contact you about your listing.

What kinds of fashion events can I submit?

Fashion weeks, textile and apparel trade shows, sourcing fairs, garment and textile machinery exhibitions, leather, footwear and jewellery fairs, beauty shows and industry conferences. Retail sales and pop-up shops are not listed.

How do editors check my event?

An editor opens the official website you give and checks the event name, edition, dates, city and venue against it. If the dates are not yet published on an official site, we wait until they are. That way, everything in the calendar can be planned around.

Can I list a fashion week in India?

Yes. Indian fashion weeks, trade fairs and sourcing shows are a large part of the calendar. As with every event, we publish an edition once its dates appear on the organiser's official website.

What if my dates change or the event is cancelled?

Submit the event again with the new details and say what changed in the description. Editors will update the existing listing after checking your official website.

Will my contact email be shown publicly?

No. The contact email is only for our editors. Visitors are sent to your official website for tickets, registration and exhibitor information.

Will my event appear on Google?

Every published event has its own page with structured event data (name, dates, location and organiser), which helps search engines understand and show it. We cannot guarantee how or when a search engine displays a listing.

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