Air India launches members-only lifestyle marketplace Maharaja Shop

Air India has launched The Maharaja Shop, a premium e-commerce marketplace linked to its Maharaja Club loyalty programme, according to Mint. The platform allows members to earn Maharaja Points on eligible purchases from a curated selection of Indian and international brands.

The airline said categories include watches, jewellery, luggage, travel accessories, wellness products, electronics and home essentials. Access is restricted to active Maharaja Club members, although new users can enrol to use the shop. Air India’s Head of Loyalty, E-Commerce and Marketing, Sunil Suresh, described the launch as part of the programme’s expansion beyond travel into everyday spending.

The marketplace is also the exclusive retail destination for Air India’s heritage-inspired merchandise, the airline said. Its collection includes aircraft-inspired keychains, lapel pins, postcard sets, coaster sets, travel essentials and Maharaja magnets. Members earn points on these purchases as well as third-party products.

Why it matters For watch, jewellery and lifestyle businesses, the launch adds a members-only retail platform linking product purchases to travel rewards, alongside the airline’s own branded merchandise.