CIFF names Liewood executive Maja Schildt as new director

Copenhagen International Fashion Fair (CIFF) has named Maja Schildt, global commercial director at Danish kidswear and lifestyle brand Liewood, to succeed Sofie Dolva as director, according to Drapers. Dolva will step down on 1 December after four and a half years in the role.

Dolva and Schildt will co-direct until the next CIFF edition on 2-4 February 2027, with Dolva moving to an advisory role from 1 March. Schildt has been Liewood’s global commercial director since July, following a promotion from head of ecommerce. She previously served as its chief commercial officer and spent six years in ecommerce leadership roles at Cos.

Under Dolva, CIFF expanded its international presence through its podcast series, CIFF Media, international collaborations and a closer partnership with Copenhagen Fashion Week. Schildt said she wanted to develop CIFF further as a platform connecting brands, buyers and the wider industry throughout the year, bringing her commercial and brand experience to the role.

Why it matters For brands and buyers, the transition places an executive with commercial and ecommerce experience at the head of the trade show. Schildt’s stated priorities include strengthening CIFF’s international relevance and its role in connecting the industry beyond fashion week.