Max Mara Fashion Group launches M-M For Mondays and More in over 50 countries

Max Mara Fashion Group has launched M-M For Mondays and More, a clothing line focused on functional everyday wear, according to FashionUnited. The company positions the range around low-maintenance, easy-to-wear garments, with function guiding its design approach.

The commercial project is built around a continuous jersey and knitwear offering across six product categories: sweatshirts; tops and T-shirts; shirts; trousers; dresses; and knitwear. Launch pieces include a wool and cashmere polo jumper priced at 265 euros and a double-breasted coat in double jersey priced at 395 euros.

The brand has an active commercial presence in over 50 countries across Europe, Asia and the Americas. Its wholesale distribution runs through multi-brand boutiques and digital retailers, alongside a direct e-commerce channel operational since October 20.

The communication plan is predominantly digital-first, covering Instagram, Facebook, TikTok and Pinterest. It also includes a fortnightly Substack newsletter managed directly by the design team, with technical insights into materials and garment development.

Why it matters The launch adds a continuous everyday-wear offering to the multi-brand retail market, supported by wholesale and direct online channels. For buyers, its stated category structure and jersey-led product range define the scope of the new line.