Moose Knuckles launches third NHL collection with Montréal Canadiens

Moose Knuckles has launched its third NHL collection, dedicated to the Montréal Canadiens, according to FashionUnited. The 11-piece unisex range brings the team’s imagery into outerwear, apparel and accessories, drawing on its visual heritage and connection with generations of Montréal fans.

The assortment includes sherpa jackets, a nylon hooded anorak and a nylon varsity puffer jacket, alongside crewnecks, hoodies, graphic T-shirts and knit accessories. Intended for wear beyond game day, the collection is available from November 9 through the brand’s website and its Royalmount store in Montréal.

The campaign was developed with Montréal-based entrepreneur and brand-builder Zack Macklovitch and produced with an entirely Canadian cast and crew. Its film and photography explore connections between the team and its community through archival memorabilia, vintage keepsakes and personal photographs. Participants include Canadiens player Arber Xhekaj and Montréal Victoire player Jade Downie-Landry.

Why it matters For fashion businesses and buyers, the launch marks a continuation of Moose Knuckles’ NHL collaboration across multiple product categories. It pairs team heritage with a locally developed campaign and distribution through the brand’s own online and physical retail channels.