Reformation enters homeware with rugs made in India and Nepal

Reformation is entering homeware through a partnership with Parisian rug label Les Editions de Tapis, according to TheIndustry.fashion. The nine-piece, limited-edition collection consists of made-to-order rugs, extending a relationship that began with furnishings for the fashion brand’s stores.

Les Editions de Tapis has supplied Reformation’s store rugs for several years. The brand said customers had long asked where they could purchase them. The collaborative designs draw on Parisian interiors and LA, with each beginning as a hand-drawn illustration before being hand-knotted by artisans in India and Nepal using materials including wool, linen and silk.

The rugs take four to six weeks to produce and cost between £1,000 and £5,000. Reformation is also launching a holiday apparel collection of dresses, trousers and jackets, priced from £216 to £498, alongside the homeware range.

Why it matters The launch turns an existing store-supplier relationship into a customer-facing product category for Reformation. It also places artisan production in India and Nepal within the fashion brand’s homeware offering, linking its interiors expansion with its holiday apparel launch.