Fashion tech // Seoul, South Korea
Ably runs a recommendation-led fashion shopping app and gives its sellers sourcing, logistics, marketing and customer-service support. The company began with the Banharla clothing business in 2015 before launching the Ably app in 2018; it also runs men's platform 4910 and Japan-focused Amood.
Its mix of personalised discovery and seller infrastructure makes it a useful case study in exporting Korean fashion commerce.
Alibaba Group invested 100 billion won in Ably in 2024.
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Paris, France · Founded 2018
Fairly Made provides software that helps fashion brands trace their supply chains and assess products’ environmental and social impacts. Its platform combines traceability, eco-design tools and digital product passports, linking information about raw materials and manufacturing to disclosures brands can share with shoppers.
Read profileTokyo, Japan · Founded 2019
Synflux develops Algorithmic Couture, a garment-design system that uses artificial intelligence and 3D simulation to cut fabric waste at the pattern-making stage. Its collaboration with Goldwin, called SYN-GRID, has brought the technology into products from brands including The North Face and Goldwin.
Read profileNorwich, United Kingdom · Founded 2016
Colorifix has developed a biological textile-dyeing process that uses engineered microorganisms to produce, deposit and fix colour onto fabric. Its approach replaces conventional dye chemistry with fermentation, with research in Norwich, a pilot plant in Cambridge and manufacturing capability in Portugal.
Read profile