Activewear // United States
Girlfriend Collective makes performance activewear from recycled materials, including post-consumer plastic waste. Its range is organised around named fabric families with different weights and performance, and the brand publishes information about its materials and factories as part of its focus on supply-chain transparency.
Its product strategy shows how an activewear brand turns recycled-material sourcing into a distinctive everyday range.
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New York, United States · Founded 2023
Alta combines a digital wardrobe with an AI stylist and personalised virtual avatars. Users add clothing through photographs, receipts or product searches, then receive outfit recommendations based on what they already own; the company is also bringing its styling and virtual try-on tools to fashion brands’ websites.
Read profileLos Angeles, United States · Founded 2015
Ambercycle develops molecular regeneration technology that separates and purifies discarded textiles into materials for new clothing. Its flagship product, cycora, is regenerated polyester made from textile waste, making the company a supplier of replacement raw materials for apparel brands rather than a consumer clothing label.
Read profileNew York, United States · Founded 2023
Daydream runs a conversational fashion-shopping service that accepts natural-language requests and images to find products across participating brands. Shoppers refine recommendations with follow-up requests, and personalisation draws on their preferences; purchases are completed through partner merchants rather than from stock owned by Daydream.
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