D2C apparel // Mumbai, India
The Souled Store began with fan-merchandise apparel and expanded into casual clothing, sneakers, backpacks and accessories for children and adults. Pop-culture merchandise remains part of its identity alongside non-fandom products. It sells through its website, app, marketplaces and physical stores, and acquired fellow merchandise brand Redwolf in 2025.
Its expansion beyond fandom merchandise raises an interesting question about how specialist brand identity survives broader lifestyle positioning.
In 2023, The Souled Store raised INR 135 crore in a round led by Xponentia Capital, with participation from Elevation Capital and RPSG Capital.
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New Delhi, India · Founded 2020
Bluorng is a premium streetwear label established by design-school peers Siddhant Sabharwal and Mokam Singh. Its clothing uses bold colours, graphic prints and visual references drawn from nature, animals and human emotions. The founders built the business across design, production and direct retail while staying bootstrapped.
Read profileMumbai, India · Founded 2012
Bombay Shirt Company began as an online custom-shirt business and offers personalised menswear alongside ready-made products. Its retail experience includes fabric selection, styling advice and fittings with in-house tailors. Customers can customise details such as collars, cuffs and monograms rather than relying solely on standard off-the-rack sizing.
Read profileMumbai, India · Founded 2020
Bonkers Corner makes unisex streetwear, including oversized apparel, joggers, hoodies, sweatshirts and comfort-focused basics. Founder Shubham Gupta started with manufacturing and Instagram-led orders before developing a broader direct-retail business. The bootstrapped company has kept an emphasis on in-house operations while expanding its product range and physical presence.
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