Resale & circularity // Oakland, United States
Trove provides the technology and operations that let brands run their own resale businesses. Its services cover trade-ins, inventory processing, resale storefronts and programme management, helping retailers keep a direct relationship with second-hand shoppers instead of sending every used-product sale to independent resale marketplaces.
Its mix of resale software and hands-on operations makes it a useful lens on the economics of brand-owned second-hand commerce.
We couldn't find publicly reported funding for this company when we checked.
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New York, United States · Founded 2023
Alta combines a digital wardrobe with an AI stylist and personalised virtual avatars. Users add clothing through photographs, receipts or product searches, then receive outfit recommendations based on what they already own; the company is also bringing its styling and virtual try-on tools to fashion brands’ websites.
Read profileLos Angeles, United States · Founded 2015
Ambercycle develops molecular regeneration technology that separates and purifies discarded textiles into materials for new clothing. Its flagship product, cycora, is regenerated polyester made from textile waste, making the company a supplier of replacement raw materials for apparel brands rather than a consumer clothing label.
Read profileNew York, United States · Founded 2023
Daydream runs a conversational fashion-shopping service that accepts natural-language requests and images to find products across participating brands. Shoppers refine recommendations with follow-up requests, and personalisation draws on their preferences; purchases are completed through partner merchants rather than from stock owned by Daydream.
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