Resale & circularity // Tallinn, Estonia
Yaga runs an online marketplace where people buy and sell second-hand fashion, with established operations in Estonia and South Africa. The platform combines escrow-protected payments with local delivery options, and its latest funding supports exploring further markets in Africa and the Middle East.
Its South African business is a useful counterpoint to resale models built mainly for European and North American shoppers.
Yaga raised €4 million in a 2025 pre-Series A led by Specialist VC, with participation from H&M Group, Trind Ventures and Startup Wise Guys.
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Seoul, South Korea · Founded 2015
Ably runs a recommendation-led fashion shopping app and gives its sellers sourcing, logistics, marketing and customer-service support. The company began with the Banharla clothing business in 2015 before launching the Ably app in 2018; it also runs men's platform 4910 and Japan-focused Amood.
Read profileNorwich, United Kingdom · Founded 2016
Colorifix has developed a biological textile-dyeing process that uses engineered microorganisms to produce, deposit and fix colour onto fabric. Its approach replaces conventional dye chemistry with fermentation, with research in Norwich, a pilot plant in Cambridge and manufacturing capability in Portugal.
Read profileLagos, Nigeria · Founded 2020
Dye Lab makes clothing and lifestyle products using traditional hand printing and dyeing techniques, with production rooted in Nigeria. Its contemporary shapes draw on garments such as the agbada, and its pre-order model grew from founder Rukky Ladoja making samples and taking orders from friends.
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