India edition // News
Fashion news from India
Style Serum is an online fashion news site covering India's fashion industry: designers and fashion weeks, brand and retail business, beauty, and the mills and manufacturers behind Indian clothing. Every story is free to read and links to its sources.
India fashion
Ex-Rare Rabbit executive Lavish Soni launches IATE Fashion
The venture plans a premium, menswear-led brand launch in January-February 2027, followed by expansion into physical retail.
Style Serum News Desk ·
Air India launches members-only lifestyle marketplace Maharaja Shop
The marketplace offers Indian and international brands across categories including watches, jewellery, luggage and wellness.
Style Serum News Desk ·
Surat textile businessman gives ₹1 lakh Diwali bonuses to 20 employees
Ramswaroop Munde distributed cash bonuses and additional gifts to staff at his Surat clothing business, according to Mint.
Style Serum News Desk ·
India Fashion Trade Shows 2027: Textile and Sourcing Fair Dates
Confirmed dates for India's textile, garment, leather, jewellery and beauty trade shows from late 2026 through 2027, each checked against the organiser's official website, plus how to plan a productive visit.
Style Serum Editorial Desk ·
Handloom Mark, India Handloom Brand and GI: Three Different Authenticity Questions
A practical way to separate loom origin, scheme-defined quality and geographical identity when buying Indian textiles.
Style Serum Editorial Desk ·
Khadi vs Handloom: What Changes Between Yarn and Cloth
Understand handspinning, handweaving and KVIC verification before paying for a khadi claim.
Vasundhara Chopra ·
Scaling Indian Craft Without Erasing Its Makers
A commissioning and attribution workflow for designers moving from a craft sample to repeat production.
Vasundhara Chopra ·
India Apparel Export Compliance: From IEC to Shipment Files
What DGFT registration and AEPC membership do—and what exporters must still verify for each order.
Style Serum Editorial Desk ·
Understanding India’s Silk Supply Chain Beyond the Sari Label
Follow silk from host plant and cocoon to yarn, fabric and finishing—and ask better questions about purity and provenance.
Style Serum Editorial Desk ·
Meet the Icons: Leading Indian Trendsetters in Fashion
Let’s dive into the world of India’s top fashion designers and discover what makes them true icons.
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Latest Handbag Style Trends: What’s Hot in India Today
Handbags are more than just accessories - they are style statements, practical essentials, and reflections of personality. In India, where fashion blends tradition with modernity, handbag styles are evolving rapidly. From bustling city streets to chic cafes, the latest handbag style trends are turning heads and setting new standards for elegance and functionality. Exploring the Current Handbag Style Trends in India India’s fashion scene is vibrant and diverse, and handbag trends mirror this...
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Discover India’s Leading Indian Designers: A Journey Through Style and Innovation
India’s fashion scene is a vibrant tapestry woven with tradition, innovation, and creativity. The country boasts a rich heritage of textiles and craftsmanship, which its designers skillfully blend with contemporary trends. This fusion has propelled Indian fashion onto the global stage, making it a hotbed for style enthusiasts and industry insiders alike. Let’s explore some of the most influential names shaping the future of fashion in India today. The Rise of Leading Indian Designers India’s...
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Latest Handbag Styles Trending in India
This post explores the latest handbag styles that are making waves across the country. It also highlights a few standout products that perfectly capture these trends.
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Wedding Shopping Assistance in India for NRIs
For NRIs looking for reliable and efficient wedding shopping assistance, StyleBuddy Weddings stands out as a valuable partner. Their expertise and personalized approach ensure that every detail is handled with care, making the wedding preparations in India a memorable experience.
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Wedding Stylist in India: Everything You Need to Know Before Hiring One
A wedding stylist in India is a fashion professional who plans, curates, and coordinates wedding outfits for brides, grooms, and families across all ceremonies. They combine personal styling expertise, designer selection, body-type analysis, color coordination, and structured shopping execution.
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Navratri Fashion Tips: Stylish Outfit Ideas for Navratri Celebrations
This guide offers practical and stylish outfit ideas for Navratri celebrations, helping everyone shine bright during the nine nights of festivity.
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Unveiling Mumbai's Top 10 Personal Shoppers
In this exclusive listicle, get ready to explore the top 10 personal shoppers in Mumbai, each with a distinct flair and expertise
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Planning for Wedding Shopping in Chandni Chowk? Take a Style Buddy with you!
Embrace a Style Buddy and sail through the whirlwind of wedding preparations with grace and style
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Best wedding outfits in 2024 for Indian Weddings
In 2024, the trend for wedding outfits has taken a modern turn, with a perfect blend of traditional and contemporary styles
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A Chat with Dhwani Modi, a Personal Stylist in Mumbai with StyleBuddy
Personal Stylist in Mumbai, Dhwani Modi, believes that everyone has their own individual style that should be celebrated and embraced.
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Meet Vasundhara Chopra, emerging Personal Stylist in Mumbai
Meet Vasundhara Chopra, an emerging Personal Stylist in Mumbai who is taking the fashion scene by storm with her unique sense of style and i
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Timeless Elegance: Añejo Trends for the Discerning Desi Woman
Stylebuddies, ditch the fast-fashion cycle and embrace the enduring elegance of Añejo trends. Let your personal style shine
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Affordable Contemporary Indian Menswear Brands
When it comes to fashion, every man desires to look his best without emptying his wallet. Fortunately, India boasts a vibrant and diverse...
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Top 10 Color and Clothing Tips for Indian Summer
Welcome back to the StyleBuddy Podcast, where we dive into the world of fashion, offering you the best tips, tricks, and insights to...
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Styling and Fashion Tips for South Indian Women, with a Touch of StyleBuddy Magic
Fashion Tips for South Indian Women: Embrace Your Elegance: Look Slimmer, Shine Brighter South India, a land of vibrant traditions and...
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Sorry Peach Fuzz, you’re not for every Indian skin tone
Why Pantone’s pale 2024 colour washes out many medium Indian complexions, who it does suit, and the deeper peaches, partner colours and make-up that fix it.
Sukhvinder Jabbal ·
Ethnic wardrobe essentials for men :
The rich tapestry of Indian ethnic wear offers men a plethora of options, each piece reflecting cultural diversity and traditional...
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Indian wear outfit ideas for heavy arms
In a world that often emphasizes unrealistic beauty standards, it's crucial to remember that confidence is the key to looking and feeling...
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Ethnic Elegance: Exploring the Latest Trends in Indian Wear
As we delve into the world of Indian ethnic wear, 2024 promises a captivating fusion of tradition and contemporary flair. This year's...
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Purple vibes, Indian elegance: how to wear purple in Indian wear
Which purples suit which Indian skin tones, what to pair them with, and how to wear plum, aubergine, lilac and violet from the office to weddings.
Vasundhara Chopra ·
Sarees Swaying the Corporate Runway: Embracing Elegance in the Business World
The timeless elegance of a saree — a choice that's not just about attire but a celebration of individuality in the professional landscape.
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Business Casual in India: Nailing the Look for Modern Indian Workplaces
Business casual in India is not just about clothing choices but a representation of the modern Indian professional’s lifestyle.
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The Art of Pairing Kurta with Jeans: A Modern Twist to Traditional Indian Attire
Pairing a kurta with jeans is a testament to the evolving nature of fashion, especially in a culturally rich country like India.
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Debunking Misconceptions: Consulting a Personal Stylist in India
The world of personal styling in India is far more inclusive and versatile than these misconceptions suggest.
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Revamping Work wear: Exploring Emerging Trends in Office Fashion in India
The landscape of office wear in India is evolving rapidly, reflecting a broader cultural shift towards personal expression
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Elevating Work Wear for Women in India: The Elegance of Ethnic Fashion
In the context of Indian women, it's about striking a balance between professionalism and cultural identity.
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Why It Is Worthwhile to Hire a Personal Stylist This Wedding Season in India
With the wedding season in full swing, the quest for the perfect attire can be both exciting and daunting.
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When Durga Puja calls for something exquisite: what to wear for Puja
Red-and-white sarees, fabrics that work in the heat, modern trends to borrow and a day-by-day outfit plan for the five days of Durga Puja.
Vasundhara Chopra ·
Winter fits for saree
Saree is an evergreen piece of clothing. Being an essential part of Indian fashion for ages, saree truly can never go out of style...
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Stylist Sanya Arora shares her tips on Indian wedding outfits in 2023 season
Are you ready to turn heads and make a stunning statement at the upcoming Indian weddings in 2023? Look no further!
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The Growing Popularity of Personal Shoppers in India: Your Ultimate Shopping Hassle Solution
Consumers often find themselves lost in a sea of choices, struggling to identify the latest trends, and select the right outfits
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Easy outfit ideas for Navratri
With Navratri approaching, It's only natural to get a little overwhelmed with the outfit choices and ideas we get bombarded with. The...
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Affordable Indian brands to shop chic styles for the festive season
Five Indian ethnic-wear labels worth browsing for festive shopping, from Lucknow chikankari to Jaipur block prints, plus how to shop well on a budget.
Vasundhara Chopra ·
Best color combinations for Indian skin tones
Indian women have a particularly hard time choosing clothes that 'match' their skin tone. Considering the changing weather, the hard sun...
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Indian textiles & manufacturing
How to Find Clothing Manufacturers in India: A Buyer's Guide
Where India's garment clusters are, how to shortlist a manufacturer, which documents to check and what to ask before sampling: a practical sourcing guide for fashion brands.
Style Serum Editorial Desk ·
Woven vs. Knit: Selecting a Textile Mill for the Fabric You Need
Choose manufacturing capability by construction, preparation, finishing, and evidence—not by a supplier’s fabric photographs.
Style Serum Editorial Desk ·
Textile MOQ and Fabric Costing: Compare Orders on a Usable-Fabric Basis
Separate commercial minimums from process constraints, convert units correctly, and expose the assumptions behind each fabric quotation.
Style Serum Editorial Desk ·
Wet Processing and ZDHC: Qualifying a Mill’s Chemical Management
Assess chemical inputs, operational controls, wastewater evidence, and corrective action as separate but connected parts of supplier qualification.
Style Serum Editorial Desk ·
Textile Quality Testing: Using ISO and AATCC Methods in Supplier Approval
Build an end-use test plan, specify method options, and interpret results without confusing standardized procedures with universal acceptance limits.
Style Serum Editorial Desk ·
Textile Certification: Verify Scope, Chain of Custody, and Shipment Evidence
Separate a supplier’s certification capability from the status of purchased goods, then check the route behind the claim.
Style Serum Editorial Desk ·